“Strzalkowski has a lot to say about the way the game was marketed in the United States: how the bizarre scratch and sniff cards included with the strategy guide may have turned off consumers, but little to say in the way of gameplay mechanics or particular characters from the game that spoke to him in a way that might help explain his obsession, with one exception.”
Via: http://thehardtimes.net/harddrive/huge-earthbound-fan-excited-play-first-time/
Flying Upside Down 