Game Boy Knock-Offs: A History of Portable Copycats

…a knockoff is clearly trying to confuse the market into thinking it’s something more popular, often using off-the-shelf parts, while cutting corners on the design of the product. Basically, it’s a product that succeeds because an unobservant parent or loved one doesn’t know the difference.

(emphasis mine)

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via Game Boy Knock-Offs: A History of Portable Copycats

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