A Breakdown of LinkedIn’s AI Assisted Growth Loop

Lets hope this doesn’t take off 🙂

Here is how it works:

1. LinkedIn is using AI to generate questions about professional topics that will rank in the search engines. They are likely taking keywords that get traffic and then using all the other content on their platform to train a model that generates questions related to this keyword.
2. They then use AI to generate the structure and headlines of the article.
3. Additionally, they use AI to generate a paragraph of “starter content” under each headline.
4. Now here comes the “magic.” They then put that article in the LinkedIn feed and prompt people to comment on each of the sections. This adds UGC content to the AI generated article.
5. These articles then generate both acquisition and re-engagement. The articles start to rank in the search engines driving user acquisition and bringing back existing users to the platform.

Via BrianBalfour.com/essays/a-breakdown-of-linkedins-ai-assisted-growth-loop